Growing a small, creative business can be challenging due to a variety of factors. Makers and artists, often have limited resources as they try to operate as a side hustle or fully invest in launching a new business. The creative industry can be highly competitive, and standing out in a crowd can prove challenging. Scaling Some of the common challenges include: Managing business and creativity presents itself as another challenge as owners and artists manage the balance of entrepreneurship with artistic expression.
Overall, growing a small, creative business requires a combination of creativity, strategic planning, and careful management of resources. By addressing these challenges head-on and using your tools and resources wisely, small creative businesses can position themselves for long-term success.
Below are 10 tips to help artists and makers utilize social media platforms effectively to grow their creative businesses.
1. Define your brand and aesthetic and use social media to showcase your unique style and personality.
2. Develop a content strategy that focuses on your artwork, behind-the-scenes glimpses, and insights into your creative process.
3. Use hashtags and keywords to increase your visibility and reach on social media.
4. Collaborate with other artists, brands, and influencers to expand your audience and reach new markets.
5. Create engaging and informative video content, such as tutorials and time-lapse videos, to showcase your skills and expertise.
6. Use social media advertising to target your ideal audience and promote your artwork.
7. Offer exclusive promotions and discounts to your social media followers to encourage engagement and loyalty.
8. Host social media contests and giveaways to increase engagement and attract new followers.
9. Use social media analytics to track your performance, identify areas for improvement, and optimize your strategy accordingly.
10. Engage with your audience and respond to comments and inquiries to establish trust and build relationships with potential customers.
By implementing these tactics, artists can effectively grow their businesses using social media and reach new audiences.
Alexis Jenssen
Founder & Creative Director
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